Conversion Optimization Lab

Optimize conversions with expert data analysis and insights from Advertology. Our team will provide you with deep analysis into conversion funnel performance and look for areas where conversion rates may be increased through a variety of strategies. We’ll provide you with guidance on potential locations for conversion funnel testing and help make sense of the data. Our reporting will also cover surrounding information which gives further insight into what users are really thinking and doing at each point of the conversion funnel.

The conversion funnel is the most important user path through a website’s pages. Conversions are successful actions that typically refer to sales or membership signups. However they can also refer to other goals you want to see visitors achieve while on your website such as newsletter signups, new account creations, requests for more information, downloading of sales materials, contact requests, etc. The Conversion Optimization Lab includes a variety of initiatives aimed at increasing the conversion rates of any given conversion action on your website.

conversion funnel

Benefits

Optimize Conversions

The goal of this lab is to optimize conversion rate for a singular website action or funnel. We’ll provide analysis and reporting that allow you to make better strategic decision making in how to structure pages, information, value propositions and other elements within your conversion funnel.

Decrease Abandonment

Our team will provide you with opportunities to A/B test a variety of components at different points within the conversion funnel. By testing, iterating, and choosing winners, over time you can reduce the abandonment rate at points within the conversion funnel process.

Improve User Experience

Through looking at ways to improve the conversion funnel user flow, we will help you improve the overall user experience and user satisfaction of visitors on your website. We’ll help identify ways to get your users to what they want quicker and easier on your website.

Includes

Everything You Need for Conversion Optimization

Get everything that is included in your chosen plan, plus the Conversion Optimization Lab features. This lab include a variety of standard reports. We may include custom analysis from additional analytics to guided optimization testing. Much of what we will provide in this lab will be customized to your unique setup, needs and goals.

Here are some lab report examples:

  • Entry Page Exit Rate Analysis
  • Conversion Page Element Positioning Test
  • Barrier to Conversion Insights
  • Conversion Funnel Copy A/B Test
  • Funnel Page Heatmap Analysis
  • Converting User Demographic Breakdown
optimization testing tools

Get Goal Focused Reporting and Improve Your Conversion Rates

FAQs

What do you consider a conversion?
A conversion is any action that you want a user to perform on your website. Some conversions may have a direct monetary gain such as a sale, but others are part of a bigger pictures such as newsletter signups, free account creation, request for more information, etc.

How many conversions do you cover at a time?
We typically will look at 1 conversion at a time unless conversions are closely related. It is important not to make too many changes or run too many tests at the same time as to prevent skewing or bleeding over of testing and results.

Who performs the testing?
We provide options, guidance and direction but ultimately it is you or your team that is responsible for carrying out the actual setup and execution for any optimization testing.

How many conversions do you cover at a time?
We typically will look at 1 conversion at a time unless conversions are closely related. It is important not to make too many changes or run too many tests at the same time as to prevent skewing or bleeding over of testing and results.

Will I need additional analytics tools?
Depending on your unique needs we may recommend optional 3rd party tools that you would need to signup for directly (we will provide setup assistance). Some of these tools include SEO keyword trackers, demographic tools, clickstream tools, etc.

Who pays for additional tools?
We may recommend additional tools based on your unique needs. Most of what we recommend is optional and does require additional 3rd party costs. Standard / default tools required for this lab are covered by your Advertology Plan.

Is this lab included with my plan?
Each plan includes a set number of labs that can be assigned. You will need to pick which labs you want to include when you sign up.

Can I change my lab?
Yes, you can change your lab at the start of any new monthly billing cycle. However we recommend you don’t change labs more often than every quarter at a minimum because it takes time to perform testing and optimization as well as understand how actions are affecting trends.

What happens when I switch labs?
You will still get a baseline analysis of website traffic included in your core plan, however you will no longer receive focused attention on this particular initiative. You may keep or cancel any 3rd party tools as you see fit.