The Director Plan
Get expert analytical support for you and your team’s marketing operations from Advertology. We’ll provide detailed reporting, advice, guidance and insight so you can grow your marketing strategies and enhance performance. Offload the marketing analysis to Advertology and spend more time managing your team, directing operations, developing strategy, and moving your marketing forward. We’ll provide actionable reporting that allows you to make more efficient and confident decisions.
It’s like having your own marketing intelligence department on your side and fighting for your success. The Director Plan is a mix of data analysis and insights reporting giving you the tools to manage your department and create effective marketing strategies. We’ll help you to better understand which marketing channels work best, how your target audience behaves, and what are your most efficient campaigns. You will also get additional competitive insight and trend analysis. We’ll even provide materials that you can present to your team or superiors.
Who It’s For
Built for Marketing Directors
The Director Plan is optimized for those who are managing marketing departments or teams. We’ll provide actionable support so you can achieve more efficient and confident marketing management.
- Get more time to work with your team
- Spend less time crunching numbers
- Benefit from more time for strategic planning
- Obtain ready to go analysis and insights
- Measure and confirm marketing success
- Enjoy a more efficient department, and get noticed for it
Core Analytics Analysis
The core analysis is custom report performed monthly. We include a mix of regular metrics to track performance over time as well as insight into noteworthy trends, changes, successes, trouble spots and opportunities.
All this too:
- Getting Started Strategy
- Analytics Setup & Verification
- Power Insights (Monthly)
- Competitive Analysis (Monthly)
- Trend Analysis (Monthly)
- Presentation (Monthly)
Monthly, Quarterly, and Annual Reporting
We’ll do an initial reporting upon signup as outlined in your getting started plan. Then we send you monthly, quarterly and annual reporting so you can measure success, visualize trends and better understand your marketing over time.
Ready Made Presentations
Our team will deliver presentations that you can use to share important marketing results, recommendations, successes and areas for improvement with your marketing team and superiors.
What size business is this plan for?
This plan is optimized for marketing directors vs. business sizes. It is meant for those who are crafting strategy, managing team members, and leading marketing activities.
How is this plan priced?
The Director Plan is a monthly subscription paid at sign up which includes the core analysis and 2 included labs.
How much work I get?
Workload varies slightly from month to month and case to case, however we try to give you as much insight into how much value you will receive from our deliverables. Work can range between 40-60 monthly hours for the director plan.
What Tools Will I Need?
We require a Google Analytics Integration which we can help setup and verify if needed. Depending on your labs and goals, we may require other 3rd party integrations. All integrations for The Director Plan will be covered by your monthly fee. Additional tools for labs may vary case by case.
What correspondence is included?
We provide unlimited email correspondence and several hours of phone consultation per month for The Director Plan.
Is a lab included with my plan?
Yes, this plan includes up to 2 labs at one time. You can pick which labs you want to include when you sign up.
Can I change my lab?
Yes, you can change your lab at the start of any new monthly billing cycle. However we recommend you don’t change labs more often than every quarter at a minimum because it takes time to perform testing and optimization as well as understand how actions are affecting trends.
What happens when I switch labs?
You will still get a baseline analysis of website traffic included in your core plan, however you will no longer receive focused attention on this particular initiative. You may keep or cancel any 3rd party tools as you see fit.