Follower Growth Lab
Increase followers of your social media profiles or blog with expert data analysis and insights from Advertology. We’ll provide you with deep analysis into how your current followers are already engaging and look for ways to get more followers. Our team will look at a variety of data points and analyze followers from both free and paid sources. We’ll deliver reporting and insight that will allow you to make better and more confident decisions about where to spend your time finding new followers. The Get Followers Lab includes reporting, insight, and experimental guidance.
Getting social media followers is a challenging but rewarding activity that if done well will lead to brand building, brand affinity, and possible conversions. The monetary return will vary depending on your industry, but for the most part there is always some value to be gained from growing a loyal base of followers. Some industries enjoy higher than average buying behavior from social media followers. Even those who don’t may still reap benefits such as product testing and feedback, satisfaction measurement, etc.
The goal of this lab is to grow followers of social media profiles or blogs. We’ll provide analysis and reporting from a variety of data sources that allow you to make better strategic decision making about where to focus efforts, budget and attention.
Better Understand Followers
Our analysis includes research and insight into existing follower demographics and behavior. Better understand where to find new followers and what types of content best resonates with them.
Compare Platform Performance
We’ll look at each social media profile you maintain and determine which are the most efficient at gaining new followers. Our analysis will include free and paid follower sources, follower quality, and other key measurements that will help you to better understand where to get new followers.
Everything You Need to Get Followers
Get everything that is included in your chosen plan, plus the Get Followers Lab features. This lab includes a deep dive of analysis and reporting aimed at achieving lab goal. We may recommend additional analytics tools based on your unique setup, needs and goals.
Here are some lab report examples:
- Follower Growth vs. Attrition Rates
- Demographic Insights of Most Engaged Followers
- Top Followers by Influential Factors
- Follower Growth Platform Performance Comparison
- Cost Efficiency of Paid Follower Campaigns
- Content Effectiveness Report
What do you mean by “follower”?
A follower is person who has opted in to receive regular notification of social media posts by the followed entity. A follow may indicate brand affinity, liking of a particular thing, desire for news and updates, or means for engaging or communicating with the followed entity.
What social media platforms do you support?
We support all major USA based platforms including the big ones like Facebook, Twitter, Linkedin and Google+. We also cover Youtube, Vimeo, Pinterest, Polyvore, Reddit, Stumbleupon, and several others.
Will I need additional analytics tools?
Depending on your unique needs we may recommend optional 3rd party tools that you would need to signup for directly (we will provide setup assistance). Some of these tools include SEO keyword trackers, demographic tools, clickstream tools, etc.
Who pays for additional tools?
We may recommend additional tools based on your unique needs. Most of what we recommend is optional and does require additional 3rd party costs. Standard / default tools required for this lab are covered by your Advertology Plan.
Does this lab cover follower conversions?
No, this lab is primarily focused on gaining new quality followers. If you are interested in follower conversion optimization please see our Conversion Optimization Lab
Is this lab included with my plan?
Each plan includes a set number of labs that can be assigned. You will need to pick which labs you want to include when you sign up.
Can I change my lab?
Yes, you can change your lab at the start of any new monthly billing cycle. However we recommend you don’t change labs more often than every quarter at a minimum because it takes time to perform testing and optimization as well as understand how actions are affecting trends.
What happens when I switch labs?
You will still get a baseline analysis of website traffic included in your core plan, however you will no longer receive focused attention on this particular initiative. You may keep or cancel any 3rd party tools as you see fit.