Common Issues
Top reasons your marketing analytics fall short.
- Tracking codes are installed incorrectly, partially, or not at all
- Unverified data that may include missing information, duplicates, or other errors
- Analytics that aren’t reported or aren’t useful or actionable
- Misunderstanding or misuse of the data that is available
- Choice of analytics software that’s too difficult or unwieldy to use effectively
- No method of collecting, storing, or properly analyzing the data that is available
Clarity and Insight
What could you achieve with accuracy, transparency, and understanding of your marketing data?
You wouldn’t drive a car blindfolded, and running a business is no different. It’s critically important to have clarity into business and marketing performance data so you can make confident decisions, uncover opportunities, discover risks, and plan effectively.
While data, analytics, and reporting maybe be an afterthought for many, we recommend that it be part of your strategy as early on as possible. Having access to accurate and complete data is critical to achieving success in advertising and marketing.
Your Intelligence Team
Want a personalized analytics and reporting solution? We’re your data intelligence team!
- Month-to-month reporting and analysis of your marketing performance
- Ability to perform on-demand, ad-hoc analysis from all your data sets
- Confidence in your data from verification analysis and installation audits
- Assistance interpreting and understanding data analysis, meaning, and statistical significance
- Access to custom reporting, live dashboards, and regular recaps
We’ll Build it Custom
Marketing analytics doesn’t need to be costly, complicated, or overly technical to be good.
Let us build you a custom solution.
Recommended Core Analytics Setup
- Website and Marketing Analytics Foundation: Google Analytics (Free)
- Organic Search Analytics and Indexing: Google Search Console (Free)
Advanced Options
- E-Commerce Analytics: Google Analytics Custom E-Commerce
- Product Subscription Analytics: (Depends on your business platform and pricing model.)
- 3rd Party Advertising Tracking Code: Google Tag Manager (free)
- Data Storage Library: Cloud Spreadsheets or Portable/Cloud Database Depending on Requirements
- Data Analysis and Reporting
- Dashboarding: Microsoft Power BI (free and paid), Google Data Studio
- Reporting: Microsoft Power BI (free and paid), Microsoft SSRS, Google Data Studio
- Ad-hoc Analysis: Microsoft Power BI (free and paid)
Analytics Packages
We offer options that fit your unique needs.
Executive Marketing Performance Reporting
An expert-driven, marketing performance report for executives, business owners, and CMOs. This report focuses on key marketing metrics, performance indicators, channel breakdowns, and more. It’s a great way to get a comprehensive overview of your marketing business with the right amount of detail to understand your marketing evolution from month to month.
On-Demand Marketing Analysis
Looking for answers to specific business or marketing questions? We can help you get them with a custom marketing analysis project. On demand when you need it.
Made-to-Order Reports or Dashboards
Do you have unique business needs? Get a fully customized marketing report or dashboard. Let our team figure out how to solve your reporting needs, whether they’re managed and driven by our team or on-premise with your own.
Analytics Verification (Installation Optional)
We can help you verify that your analytics setup is working properly and sending you accurate data. We’ll look at your code and perform confirmation tests help build confidence in your data.
Don’t have analytics yet or looking to start over? We can help make recommendations about what you need and how to tailor it. We can perform the installation, too, if you like.
Why settle for an out-of-the-box or one-size-fits-all marketing analytics solution when we can personalize one for you?