Content Engagement Lab
Increase engagement with your social media followers and blog readers using expert data analysis and insights from Advertology. We’ll provide you with deep analysis into how your followers engage with content and look for ways to make it even better. Our team will look at a variety of data points giving you transparency into what’s happening with the content you publish on social media and your blog. We’ll help you increase engagement with followers aiming to boost sharing, grow brand awareness and brand affinity, create traffic, and foster loyalty.
The challenges in optimizing engagement with your audience depends a lot on your industry. Understanding how to develop and deliver unique and relevant content, news stories, media, etc. is the biggest challenge of any engagement strategy. The Content Engagement Lab will combine data analysis and experimental guidance to identify what content topics, media types, content delivery and visual styles best boost engagement. This lab will also help you to better understand your target audience’s engagement behavior patterns.
Increase engagement on social media and blog content including more clicks, follows, shares, comments, and backlinking. Our team will provide analysis and reporting from a variety of data sources that will help you make decisions that increase engagement.
Deliver Optimal Content
Uncover those content characteristics that most resonate with your intended audience. Overtime with analysis and guided experimentals, the content you produce will be more attractive to your followers.
Learn What Drives Engagement
We’ll look at a variety of data sets that give perspective into follower demographics, the competitive environment, target audience behavior, etc. Better understand who is engaging and what motivates them to do so.
Everything You Need to Increase Engagement
Get everything that is included in your chosen plan, plus the Content Engagement Lab features. This lab includes a variety of reports and analysis customized to your unique setup, needs and goals.
Here are some lab report examples:
- Follower Engagement KPIs by Social Platform
- Competitive Engagement Benchmarking
- Content Performance Analysis
- Guided Experimental Content Testing
- Demographic Analysis and Persona Building
- Engagement Optimization Recommendations
What do you mean by “follower”?
A follower is person who has opted in to receive regular notification of social media posts by the followed entity. A follow may indicate brand affinity, liking of a particular thing, desire for news and updates, or means for engaging or communicating with the followed entity.
What social media platforms do you support?
We support all major USA based platforms including the big ones like Facebook, Twitter, Linkedin and Google+. We also cover Youtube, Vimeo, Pinterest, Polyvore, Reddit, Stumbleupon, and several others.
Will I need additional analytics tools?
Depending on your unique needs we may recommend optional 3rd party tools that you would need to signup for directly (we will provide setup assistance). Some of these tools include SEO keyword trackers, demographic tools, clickstream tools, etc.
Who pays for additional tools?
We may recommend additional tools based on your unique needs. Most of what we recommend is optional and does require additional 3rd party costs. Standard / default tools required for this lab are covered by your Advertology Plan.
Does this lab cover follower conversions?
No, this lab is primarily focused on gaining new quality followers. If you are interested in follower conversion optimization please see our Conversion Optimization Lab
Is this lab included with my plan?
Each plan includes a set number of labs that can be assigned. You will need to pick which labs you want to include when you sign up.
Can I change my lab?
Yes, you can change your lab at the start of any new monthly billing cycle. However we recommend you don’t change labs more often than every quarter at a minimum because it takes time to perform testing and optimization as well as understand how actions are affecting trends.
What happens when I switch labs?
You will still get a baseline analysis of website traffic included in your core plan, however you will no longer receive focused attention on this particular initiative. You may keep or cancel any 3rd party tools as you see fit.