Marketing and Advertising Strategy Blog

Learn the elements of marketing and advertising. Get the latest industry how-tos, reviews, recommendations, news, and more.

Published by Michael Reiss at September 28, 2026
How to prove marketing is working to your CFO, CEO or leadership.
Published by Michael Reiss at September 14, 2026
Too few sales to optimize to? Use a proxy that tracks them.
Published by Michael Reiss at September 7, 2026
Leads are down. Ask two questions, not one.

September 14, 2026

Published by Michael Reiss at September 14, 2026

Too few sales to optimize to? Use a proxy that tracks them.

When there are too few sales to learn from. Optimizing an ad account, whether automated bidding does it or a person does it by hand, comes […]