Articles by Michael Reiss | Advertology

Marketing and Advertising Strategy Blog

Learn the elements of marketing and advertising. Get the latest industry how-tos, reviews, recommendations, news, and more.


September 7, 2026

Declining Leads: Is It the Market or Are You Losing Share?

Leads are down. Ask two questions, not one. Three months of decline… and someone wants an answer by Friday. Leads have been sliding for a few […]
July 23, 2018
make confident marketing decisions

8 Tactics for Making Confident Marketing Decisions

In marketing as with almost every other discipline, it is important to be able to make confident decisions. It becomes especially critical when these decisions have […]
June 20, 2018
entrenched brand

7 Cult Deprogramming Tactics for Competing with Entrenched Brands

Have you ever notice how some brands have a cult-like following? These big brands have devoted fans that support them, seemingly regardless of what they do. […]
May 31, 2018
building brand affinity

Building Brand Affinity from the Ground Up

Do you dream of having the kind of customers who sing the praises of your brand to all of their friends? The type of clients who […]
May 14, 2018
trust building words

36 Trust Building Words You Should be Using

Whether you are writing marketing copy, creating an advertisement, or making a sales pitch, it is important to beware of and utilize words that build trust. […]
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