Marketing and Advertising Strategy Blog
Learn the elements of marketing and advertising. Get the latest industry how-tos, reviews, recommendations, news, and more.
September 28, 2026
Cost per acquisition tells you what you paid, not whether you’re winning. Paid advertising is one of the more expensive lines in the budget, so sooner […]
September 14, 2026
When there are too few sales to learn from. Optimizing an ad account, whether automated bidding does it or a person does it by hand, comes […]
September 7, 2026
Three months of decline… and someone wants an answer by Friday. Leads have been sliding for a few months. Not a cliff, just a steady drift […]
August 31, 2026
When something works and someone says scale it. You’ve probably been in this situation. Something works, maybe a good month or a campaign that’s clearly performing, […]
July 23, 2018
In marketing as with almost every other discipline, it is important to be able to make confident decisions. It becomes especially critical when these decisions have […]