Instagram Hashtag Tools That Give You a Professional Edge
Instagram has emerged as a powerful communications and engagement tool for business, blog and other organizations. Know how to pick the right hashtags can mean the difference between a successfully campaign that draws engagement or one that fails to deliver. Here are a few recommended Instagram hashtag tools that can help give you that professional edge.
Instagram Marketing
Social media marketing is different from typical marketing because it is about engaging with the person. Instead of creating a billboard that a person will fly past on the highway, you are creating a post that will nestle between pictures of brunches and job announcements. Instagram is all about the visuals – you’ll want to create posts that catch people’s eye as they are scrolling through their phone in line at the grocery store. Good social media marketing requires a unique approach – learn more about the “laws” of social media marketing on Entrepreneur.com.
Hashtag Marketing on Instagram
Creating the ideal post is one thing, but how do you make sure people see it? That is where hashtags come in.
Instagram is organized using hashtags. They are a tool for labeling your pictures so that those interested in that topic can find them. You might want to hashtag your company name, or your location, or something else relevant. For example, if you sell swimsuits in Chicago, you might use hashtags like #summer, #Chicago, #lakelife.
Choosing the right hashtags is a critical part of creating an Instagram post. After all, you want people to find your post! Figuring out the right hashtags can involve steps such as checking out your competitors, and searching hashtags to see if they are popular. Then, after you have chosen your hashtags, you are never quite sure which hashtags brought viewers to your posts. Instagram marketing is a tedious process with a long learning curve. That is where Instagram hashtag tools come in.
Instagram Hashtag Tools That Help Simplify Marketing
There are many websites and tools devoted to helping you choose the right hashtags for your posts.
Keyhole helps you keep track of the number of impressions your posts are getting, plus how many people are posting with the same hashtags, so you can see how popular it is.
Hashtags.org shows trending hashtags, so you can jump on a popular trend if it is relevant to your business.
Tagdef defines hashtags, so if you see a trending hashtag and are unsure if you should jump on the bandwagon, you can learn what it means first. This is a good way to avoid social media embarrassment!
Although TrendsMap is technically for Twitter, it does show trending hashtags in your area. If your business focuses on a particular city or state, you can make sure you are on top of the trends in your area instead of reaching out to people who are far away whether they are on Twitter or Instagram.
Once you have picked your hashtags, focus on creating engaging content that will inspire people to follow you.
