Marketing and Advertising Strategy Blog

Learn the elements of marketing and advertising. Get the latest industry how-tos, reviews, recommendations, news, and more.

Published by Michael Reiss at September 28, 2026
How to prove marketing is working to your CFO, CEO or leadership.
Published by Michael Reiss at September 14, 2026
Too few sales to optimize to? Use a proxy that tracks them.
Published by Michael Reiss at September 7, 2026
Leads are down. Ask two questions, not one.

January 7, 2018

shopping brands

Published by Michael Reiss at January 7, 2018

Who Needs Marketing Anyway?

Who exactly needs marketing anyway? The short answer to that question when considering the modern world is…everyone. Marketing is actually a very large concept with scope […]